H&M Debuts Buy Home, Give Home Campaign with K.I.D.S./Fashion Delivers

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H&M’s Buy Home, Give Home campaign, launching today, will allow customers to give back with home purchases made at U.S. H&M locations carrying the line and through hm.com. For every H&M Home item purchased between August 4th and August 18th, the retailer will donate an item to families in need, up to $165,000 worth of household product. The donation is made to H&M’s non-profit partner K.I.D.S./Fashion Delivers, a charity that provides new merchandise to at-risk children, families, and individuals through a network of 1000+ U.S. community partners, offering hope, dignity,and self-esteem.




“Families in need have limited budgets that usually must be spent on essential items like food, rent or clothes. These donated items will allow them to add some touches of flair and personality to their homes, without having to choose between daily needs and a little comforting style,” says Lisa Gurwitch, President and CEO of K.I.D.S./Fashion Delivers.

Key home items in-store and online now include great décor essentials that are perfect for the dorm and beyond! Bedding available includes various colors of fitted sheets for single and double beds in 100% cotton or linen and velvet cushion covers. Woven cotton body and hand towel sets make for soft bathroom necessities and decorative items such as picture frames, mirrors, rugs, and storage items are cozy finishing touches to any living space. The collection ranges in price from $5.99 to $79.99.

In conjunction with the campaign, H&M will be offering a 20% in-store student discount on all home items with the presentation of a valid student ID card. Additional details on the Buy Home, Give Home campaign can be found at www.hm.com/us/.

Anyone wishing to help with cash donations to K.I.D.S./Fashion Delivers can do so online at www.DonateProduct.com/HMgivesback.